Cad atá in Ainm Blag?

Ainm Blag

Tar éis léamh Comhráite Naked by Robert Scoble agus Shel Iosrael, Chinn mé roinnt athruithe a dhéanamh ar mo bhlag. Go háirithe, ainm an bhlag. Ní raibh i mo bhlag ach “Douglas Karr”Roimhe seo, ach rinne mé roinnt oibre ar an ainm agus roghnaigh mé Tionchar agus Uathoibriú. Scríobh mé faoi anseo.

Tá roinnt rudaí deasa déanta agam leis an suíomh freisin, ag baint úsáide as grafaicí níos suntasaí, grafach ceanntásc nua le mo mhuga miongháire, agus machnamh cúramach ar an ábhar. Caithfidh mé a rá, áfach, go bhfuil athrú mór tagtha ar an tóir a bhí ar an mblag ó athainmníodh é. Cé gur chleacht mé trácht roimhe seo, tá a lán amas eile á fháil agam anois.

Analytics

Ba mhaith liom smaoineamh gur chabhraigh cáilíocht an ábhair liom níos mó léitheoirí a tharraingt. Ach mar mhargaitheoir bunachar sonraí, aithním nuair a athraíonn tú gné amháin d’fheachtas agus má choinníonn tú gach rud eile mar an gcéanna - de ghnáth is é an t-athrú a rinne tú a mbíonn an difríocht mar thoradh air. Sa chás seo bhí sé ag athainmniú mo bhlag go ainm níos suimiúla.

Ar ndóigh, dá mbeadh ainm mar sin agam Robert Scoble, Seth Godin, Malcolm sásta, srl… Ní gá dom aon rud a dhéanamh níos mó ná é sin a chloí mar ainm mo bhlag. Ach, Douglas Karr níl clú (fós). Níor thrádáil mé gearrthóg dhearg do theach, níor scaoil mé faisnéis nua CIA, ná níor nocht mé rún na hóige! Níl 15 nóiméad de cháil á lorg agam, cé gur mhaith liom lá éigin na smaointe seo go léir a chur le chéile go comhleanúnach in aon imleabhar amháin.

Táim sásta go bhfuil níos mó agaibh ag teacht ar cuairt. Bíonn blag i gcónaí i gcúl m’intinn. D’fhoghlaim mé an oiread sin ón oiread sin daoine is dóigh liom gurb iad blaganna, b’fhéidir, an rud is fearr a tharlóidh ar an ngréasán.

8 Comments

  1. 1

    Didn’t the spike coincide with the Seth Godin mention? (Congrats on that BTW). I know he didn’t link to the site, but I would assume a handful of people would do a search on your name. Does Analytics show this at all? Just curious….

  2. 2

    I did get 27 hits off of searches for doug+karr that very day, but nothing since. I’m utilizing Google Analytics. I’d highly recommend signing up, it’s especially useful if you’re trying to track and grow your blog readership. As well, if you have WordPress, it’s just matter of copying the script into your theme footer. Very simple to get up and running!

  3. 3

    Hi Doug,
    I’m always interested in some basic research of marketing changes. This is now about a month old. What has been the medium term effect of your blog re-branding?
    I’d be interested in an updated GoogleAnalytics chart (may be two with about six weeks coverage), just to see if the effect did wear off after a while and also, did others link to your new name with the same link-text (allinurl:…).
    I hope you will publish a follow up.
    K

  4. 4

    Hi Kaj,

    I will definitely keep you posted and will publish a follow-up. I’ve instituted a number of changes to the site on a regular basis. I did not count on the popularity of this particular blog entry, though. The kind folks from Comhráite Naked took interest as well. I’m afraid that will drive my numbers up to a point where the other effects may not appear to make a difference. It’s a nice problem to have, though!

    Doug

  5. 5

    I?d be interested in an updated GoogleAnalytics chart (may be two with about six weeks coverage), just to see if the effect did wear off after a while and also, did others link to your new name with the same link-text (allinurl:?).
    I hope you will publish a follow up.

    • 6

      Hi sohbet,

      Thanks for commenting! I’ve published quite a few more stats since this post. I’ve sustained growth – to a point that now the blog really dwarfs the traffic back then. The numbers never dipped below where it was at in the view you see so I still believe that changing the name played a large role.

      mhéin,
      Doug

  6. 7

    thanks for your ideas. But in Google Analytics there is a time late (for 3 hours..maybe 4 hours ) sometimes 1 day maybe..
    Can i do anything for it ? is it about timezone ? or is it a genaral problem with Google analytics?

    • 8

      i think this problem’s reason is new interface. Now you can use google analytics ‘s new interface .. it seems good. and there is only 3-4 hours late.

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