Cad is Intinn Scoir? Conas a Úsáidtear é Chun Rátaí Tiontaithe a Fheabhsú?

Cad É Intinn Scoir? Conas a Fheabhsaíonn sé Rátaí Tiontaithe?

Mar ghnólacht, tá an-chuid ama, iarrachta agus airgid infheistithe agat chun suíomh Gréasáin iontach nó suíomh ríomhthráchtála a dhearadh. Oibríonn beagnach gach gnó agus margóir go crua chun cuairteoirí nua a fháil ar a láithreán… táirgeann siad leathanaigh táirge áille, leathanaigh tuirlingthe, ábhar, etc. Tháinig do chuairteoir mar cheap siad go raibh na freagraí, na táirgí nó na seirbhísí a bhí á lorg agat agat. le haghaidh.

An iomarca uaireanta, áfach, tagann an cuairteoir sin isteach agus léann sé gach is féidir leo ... fágann sé do leathanach nó do shuíomh ansin. Tugtar an scoir san anailísíocht. Ní hamháin go n-imíonn cuairteoirí ó do shuíomh, áfach… is minic a chuireann siad leideanna ar fáil go bhfuil siad ag imeacht. Tugtar rún imeachta.

Cad is Intinn Scoir?

Nuair a bhíonn cuairteoir ar do leathanach ag socrú imeacht, tarlaíonn roinnt rudaí:

  • Ceannaireacht – Bogann an cúrsóir luiche suas an leathanach i dtreo an bharra seoltaí sa bhrabhsálaí.
  • Treoluas – Féadfaidh cúrsóir na luiche acu luasghéarú i dtreo an bharra seoltaí sa bhrabhsálaí.
  • Gesture – Ní bhogann cúrsóir na luiche síos an leathanach a thuilleadh agus stopann siad ag scrollú.

D’aithin saineolaithe barrfheabhsú tiontaithe an treocht seo agus scríobh siad cód simplí isteach i leathanaigh a bhreathnaíonn cúrsóir na luiche agus ar féidir leo a thuar cathain a bheidh an cuairteoir chun imeacht. Nuair a shainaithnítear an t-iompar rún scoir, cuireann siad tús le preabfhuinneog imeachta… iarracht díog deiridh chun dul i dteagmháil leis an gcuairteoir.

Uirlis dochreidte is ea pop-ups rún scoir agus tá siad éifeachtach maidir le:

  • Cuir a cód lascaine don chuairteoir fanacht i seisiún agus ceannach a dhéanamh.
  • A chur chun cinn atá le teacht imeacht nó tairiscint agus clár na gcuairteoirí a bheith agat dó.
  • Iarr a seoladh ríomhphoist rannpháirtíocht a spreagadh trí nuachtlitir nó turas uathoibrithe ríomhphoist.

Cé chomh hÉifeachtach is atá Pop-Ups Rúin Scoir?

De réir foinsí éagsúla, is féidir le gnóthas a bheith ag súil le méadú 3% go 300% ar rannpháirtíocht mar gheall ar an leas iomlán a bhaint as an ráta comhshó áisiúil seo (CRO) uirlis. Ar a laghad, cén fáth nach ndéanann tú iarracht dul i dteagmháil le cuairteoir a bhfuil a fhios agat atá ag fágáil? Is cosúil nach bhfuil aon chiall ormsa! Sa taighde as ar eascair an ghrafafaic thíos, fuair Visme 5 bhuntáiste a bhaineann le Pop-ups Scoir:

  1. Tá siad fíor-éifeachtach chun cuairteoir atá ag fágáil do shuíomh a fhostú.
  2. Is lú an cur isteach orthu ná na míreanna aníos a fheictear le linn idirghníomhú an chuairteora le do shuíomh.
  3. Soláthraíonn siad glao chun gnímh atá soiléir agus saor ó seachrán (CTA).
  4. Is féidir leo do thairiscint luacha a bhfuil tú tar éis fógra a thabhairt don chuairteoir ina leith a neartú cheana féin.
  5. Tá siad sách saor ó riosca… níl aon rud fágtha le cailleadh!

Sa infographic, Treoir Amharc maidir le Pop-Ups a Scoir: Conas Do Ráta Tiontaithe a Mhéadú 25% Thar Oíche, Soláthraíonn Visme anatamaíocht rathúil scoir rún pop-up, conas ba chóir dó a bheith le feiceáil, iad féin a iompar, agus a leagan amach. Cuireann siad an treoir seo a leanas ar fáil:

  • Tabhair aird ar an dearadh.
  • Polainnis suas do chóip.
  • Cinntigh go bhfuil sé ábhartha ó thaobh comhthéacs d’ábhar an leathanaigh.
  • Tairiscint bealach chun an phreabfhuinneog a scor nó a dhúnadh.
  • Ná bí buartha… ní gá duit é a thaispeáint gach seisiún.
  • Cuir teistiméireacht nó léirmheas leis chun tacú le do thairiscint luacha.
  • Formáidí éagsúla a mhodhnú agus a thástáil.

Do cheann dár Shopify cliaint, suíomh chun gúnaí a cheannach ar líne, chuireamar i bhfeidhm rún scoir ag baint úsáide as pop-up glioscarnach le tairiscint lascaine a gheobhaidh an faighteoir nuair a shíníonn sé lena liosta seoltaí. Chuireamar an síntiúsóir isteach freisin ar thuras beag fáilte a thug isteach iad don bhranda, na táirgí, chomh maith le conas an branda a leanúint ar na meáin shóisialta. Faighimid thart ar 3% de na cuairteoirí le clárú, agus tá an cód lascaine úsáidte ag 30% díobh sin chun ceannachán a dhéanamh… ní dona!

Más mian leat roinnt samplaí breise de phreabfhuinneoga a fheiceáil, seo chugat alt a thugann treoir duit maidir le stíleanna, tairiscintí agus comhairle maidir le cruthú:

Samplaí Pop-Up Intinn Scoir

popups rún scoir

6 Comments

  1. 1

    I wonder how they patented something that exists at least from 2008 (they were founded 2010). This is from September 18, 2008: http://www.warriorforum.com/main-internet-marketing-discussion-forum/13369-how-do-you-make-unblockable-exit-popup.html – from the post about exit-intent popups: “… The closest you can get is where your visitor’s mouse cursor is moving near the top of the screen… so you’re assuming they’re about to click the close button. This is my unblockable exit popup: Action PopUp: Attention-Grabbing Unblockable PopUps When Your Visitors Leave the Page…”.

    In addition, there is this piece of code from April 27, 2012 that implements the ‘exit-intent’ technology in about 5 lines of code, available to the public: http://stackoverflow.com/questions/10357744/how-can-i-detect-a-mouse-leaving-a-page-by-moving-up-to-the-address-bar

    They filing date of their patent is Oct 25, 2012. Priority date according to Google is Apr 30, 2012 (http://www.google.com/patents/US20130290117)

    Another reference from quicksprout: http://www.quicksprout.com/forum/topic/bounce-exchange-alternative/ post: “In 2010 ScreenPopper.com was created in the back of a mini-van on a 1.5 year long road trip around the country because I couldn’t find what I needed. There was no competition, at the time the only offering was popup domination which was too rigid and difficult to install”. This is 2 years before the ‘patent’ was filed.

    To conclude Bounce Exchange might have a great product but they didn’t invent it and they have no rights on “the technology”. I wonder how their patent attorney didn’t find what I could find in about 5 minutes with Google. And I am no attorney. Just someone that doesn’t like they try to monopolize what isn’t theirs. They take $3000-$5000 for it and don’t want other, cheaper solutions to exist (why else do you need a “patent”?)

    • 2
      • 3

        Hi @douglaskarr:disqus – I read the two 1st paragraphs of the patent and its abstract (in the link above) and the main claim of the patent is exactly the ‘exit-intent’ technology. They claim they invented the mouse tracking for this purpose. The links I brought show they didn’t invent it at all. That’s what’s wrong to my opinion. And it annoys me because I am thinking of making an exit-intent script myself, or using one of the many ready-made alternatives (I saw at least 15 alternatives…). If Bounce Exchange’s patent will be used by them to block, un-rightfully, the competition it can truly hurt all the current websites that use other cheap alternatives; and people like me that are about to use it. Now that I saw your article I am having 2nd thoughts. No chance I will spend thousands of dollars a month for that. And even if they don’t deserve the patent, they could still make me a lot of trouble if I do it myself, or use others.
        Lately I’m seeing such popups everywhere. Without the exit-intent popups we would need to go back to much more annoying popups – pop-unders, timely pop-overs, entry-popups, etc

  2. 4

    So, it appears that Retyp, the people behind Optin Monster sued Bounce Exchange over this patent. But I’m not versed enough in legal stuff to understand if it’s settled, and if so, what the result was…? More info at these links:

    https://www.docketalarm.com/cases/Florida_Southern_District_Court/9–14-cv-80299/RETYP_LLC_v._Bounce_Exchange_Inc./28/

    http://news.priorsmart.com/retyp-v-bounce-exchange-l9Zx/

    https://search.rpxcorp.com/lit/flsdce-436983-retyp-v-bounce-exchange

    It would sure be nice to know what’s going on here. Seems like a very silly patent and I’d really like to see this available elsewhere….

  3. 6

    The product or service that BounceX sell (and BounceX/Yieldify are as much a full-service as they are a product) usually has multiple elements. It’s often impossible to patent the entire process, so you usually protect the core (in this case the algo) because it’s the most important part. I’m sure there’s a patent out there for creating an image, popping up an image on a website etc that they don’t own and are technically infringing on.

    It’s worth noting that Yieldify (defendant in that case) purchased patents from a third party and are now suing BounceX. If you have the money to pursue a competitor then there’s little risk – if you lose the case you’re in the same position you are right now (minus the money) whereas if you win then you’ve just carved out a chunk of market share for yourself.

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