Ar cheart Dearadh Web 2.0 a scriosadh?

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Tá Elliot Jay Stocks ag cur caoin an chath ar dhearthóirí… an cuma Web 2.0 a thréigean agus troid ar do chliaint a bhrúnn ar a shon.

NÓTA: Bí cinnte cuairt a thabhairt Suíomh Elliot, tá an dearadh thar a bheith néal.

Ní aontaím le Elliot gur cheart é a scriosadh. Ag obair i réimse na Margaíochta, aithníonn tú go bhfuil meon tréada le dearadh. Is maith le cuideachtaí Apple tá roinnt pócaí doimhne acu agus tá súil acu le genius dearaidh a bhaineann lena mbranda. Tá an tomhaltóir ag súil go mbrisfidh na dearaí a bhaineann le táirgí, pacáistiú agus margaíocht Apple talamh nua. (Seachas na fógraí cúlra dubh leis an solas geal ar thaobh amháin den urlabhraí… sílim go bhfuil cuma ríméadach air).

Is fearr a oireann an chuid eile de na cuideachtaí an lámh in uachtar a leanúint. Díreach mar a leanann faisean treochtaí, déanann dearadh an dearadh freisin. Is mór ag an ‘tréad’ aeistéitic amhairc a thugann le fios go bhfuil baint aici le treocht nó teicneolaíocht ar leith. Nuair a thagaim ar iarratas nua mar Meascx or rssHugger, sula ndéanaim tochailt riamh ar an bhfeidhmchlár, buailim leis an tuiscint gur feidhmchlár é seo atá tógtha ar an teicneolaíocht is nua.

Tá indibhidiúlacht agus cruthaitheacht tábhachtach, ach nuair a bhíonn jeans cos tosaithe ag gach duine eile agus tú ag taispeáint i íochtair cloig, ceistfidh daoine láithreach do chiall faisin. Ceart nó mícheart, is iompar daonna é seo. Sa lá atá inniu ann ina bhfuil tomhaltóirí ag bogadh go tapa Mo spás chun Facebook, Nó Twitter chun tumblr, tá sé tábhachtach go ndéanann do dhearadh aithris go bhfuil an rud is déanaí glactha agat faisean ar an ngréasán.

Tá meas agam ar thuairim Elliot mar ealaíontóir cumasach agus mar dhearthóir uathúil, ach mholfainn nach scriosfadh cuideachtaí dearadh Web 2.0 go fóill. Admhaíonn Fiú Elliot go bhfuil cúiseanna maithe ann an tréad a leanúint. Aontaíonn Elliot agus mé féin ar an bhfíordhúshlán: Conas a bheith ag obair laistigh de theorainneacha aeistéitic Web 2.0 agus fós a bheith bunaidh. Agus má tá tú ag lorg cad iad na heilimintí atá ríthábhachtach, chuir Elliot cur i láthair iontach le chéile leis na haeistéitic go léir a bhaineann le dearadh Web 2.0!

5 Comments

  1. 1

    Typical myopic and self-centered designer. I read his post then viewed his presentation expecting to gain some real insight yet only found a post that preached to the choir of his FOWD audience; a group whose shared ethos is wanting to have creative freedom without having to worry about business goals. Ironically it’s the Web 2.0 version of the ad agency that focuses on winning creative awards instead of focusing on driving revenue to their client’s bottom line.

    I’d pay a lot more attention to Jakob Nielsen and Nielsen’s Law: “People use other people’s website far more often than yours (so making your site consistent with other sites will increase usability and hence better help you achieve your business goals.)

  2. 2

    See, the challenge is that many non-designers do their own site design.. Some of us would love to be able to design a site like Mr. Stocks, however we lack the skill and/or the budget to do so.

    When talking about “Web 2.0”, yes design isn’t mentioned, however, we all understand the look: glossy stuff, lines, beveled edges, reflections, and outer glows… (I think I’ve got them all covered too!). Sure, everyone is jumping on board and going buck-wild with it, however, if we look at the alternatives, we’re left with large hunks of colour (which may or may not even work together), a complete lack of depth, and sad Webdings or worse, clip-art…

    The web 2.0 look is for the rest of us who understand that we lack the skills of a really good designer, yet understand the value of actually putting some effort into it beyond changing the text in the default WordPress theme…

    • 3

      One of the great things aobut WordPress (ok. about CSS) is that it seperates design and content. Which means that you can download a beautifully designed theme and not worry about design too much afterwards.

      I for one am currently trying to go the minimalistic way, and am playing around with a type-centered theme.

  3. 4

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