Rúnda Thionscal na mBogearraí

An DíoltóirIt's an exciting time to be in the software industry. With the dot com boom and bust, and now “web 2.0” and social networking in the mainstream, we're still in our infancy but growing up.

On a grade level, I'd say we're probably around the 9th grade. We're still uncomfortable in our skin, we get excited by the the software that looks a little ‘overdeveloped', and we're just starting to build friendships that will hopefully last a lifetime.

Consumers are finally getting serious with our software. Product managers are finally getting some good taste – complimenting a great product with good design that's sales and marketing worthy.

That said, the fallacy of the software purchase still exists. When you buy a new car, you generally know that it's going to be comfortable, ride well, how it corners and how it accelerates just from the test drive. If you read about it in an auto magazine by a great journalist, you get a real feeling about how the car is going to feel before you ever get in it.

Software has test drives and reviews as well, but they never live up to our expectations, do they? Part of the problem is that, while cars go forward, backward and have doors and wheels, software doesn't follow the same rules… and nor do any two people use it alike. It isn't until we're mired in our day to day work that we figure out what's ‘missing' with the application. It's missed when it was designed. It's missed when it was developed. And worst, it's always missed in the sale.

This is because you and I don't buy software for how we're going to use it. Often times, we don't actually buy it at all – someone buys it for us. The software we use is often mandated due to a corporate relationship, discount, or the manner in which it interacts with our other systems. It amazes me how many times that companies have a robust purchasing process, certification requirements, service level agreements, security compliance, operating system compatibility… but no one actually Úsáideann an t-iarratas go dtí i bhfad tar éis an cheannaigh agus an chur i bhfeidhm.

It's, perhaps, one of the reasons why pirating software is so rampant. I don't want to even count how many thousands of dollars of software I've purchased that I used and gave up on, and never used again.

An Amharc ón gCuideachta Bogearraí

The view from the software company is quite different altogether! Though our applications usually fix a primary problem and that's why people pay for it… there are so many tertiary issues out there that we have to take into consideration when developing it.

  • Conas a fhéachann sé? - contrártha le creideamh an phobail, bogearraí is a beauty contest. I can point to dozens of applications that should ‘own' the market but don't even make the cut because they lack the aesthetics that grab the headlines.
  • Conas a dhíolann sé? - uaireanta bíonn gnéithe indíolta, ach níl siad úsáideach i ndáiríre. I dtionscal na ríomhphoist, bhí brú mór ar feadh tamaill ansin le haghaidh RSS. Everyone was asking for it but only a couple Email Service Providers had it. The funny thing is, a year later, and it's still not adopted in the mainstream by email marketers. It's one of those features that are marketable, but not really useful (yet).
  • Cé chomh slán agus atá sé? – this is one of those ‘small' items that are overlooked but can always sink a deal. As software providers, we should always strive for security and have it backed up through independent audits. Not doing so is irresponsible.
  • Cé chomh seasmhach atá sé? – surprisingly, stability is not something that's purchased – but it will make your life miserable if it's an issue. Stability is key to an application's reputation and profitability. The last thing you want to do is hire people to overcome stability issues. Stability is also a key strategy that should be at the foundation of every application. If you don't have a stable foundation, you're building a home that will one day crumble and fall.
  • Cén fhadhb a shocraíonn sé? - sin an fáth go bhfuil na bogearraí ag teastáil uait agus cibé an gcuideoidh sé le do ghnó nó nach ndéanfaidh. Is é an fáth go dtéann muid ag obair gach lá chun an fhadhb a thuiscint agus an réiteach a fhorbairt.

The secret of the software industry is that we DO NOT sell, buy, build, market and use software well. We have a long way to go before we graduate someday and do it all consistently. To last in this industry, companies often have to develop features and security to sell, but sacrifice usability and stability. It's a dangerous game. I look forward to the next decade and hope that we've matured enough to gain the right balance.

3 Comments

  1. 1

    Ceann de na ceisteanna is deacra a chaithfidh mé a fhreagairt riamh ná: “Má thugann tú innealtóireacht bhogearraí air, cén fáth nach féidir leat torthaí cinntitheacha a bheith agat do do thionscadail."

    Tá mo fhreagra cosúil leis an méid a labhraíonn tú anseo. Is tionscal úrnua é seo. Thóg sé na mílte bliain dúinn filleadh ar an áit a raibh na Rómhánaigh gafa leis an innealtóireacht. Ceann de na chuimhneacháin is fearr liom san Iodáil ná cuairt a thabhairt ar an Pantheon sa Róimh agus an poll a fheiceáil inar ghearr Brunelleschi poll chun a fháil amach conas a chuir na Rómhánaigh cruinneachán chomh mór sin suas (agus é ag iarraidh a dhéanamh amach conas an Duomo a chríochnú i bhFlórans ).

    Is disciplín óg muid agus tógfaidh sé tamall sular féidir linn bogearraí ardchaighdeáin a tháirgeadh ar bhealach comhsheasmhach. Sin an fáth go bhféachtar fós ar fhorbróirí mar chineálacha draoi. Ní mór dúinn an oiread agus is féidir linn a rialú (gné creep, rud a ligeann do mhargaitheoirí ailtireacht bhogearraí, drochbhainistíocht a thiomáint), ach ní féidir linn a thuiscint go bhfuil sé ag roinnt bogearraí agus nach bhfuil ag cuid acu. Till ansin, is é seo an t-am luachra óir!

  2. 2

    Tá an coincheap tearcfhorbartha chomh fíor i Web 2.0 Is cosúil go bhfuil go leor cuideachtaí á gcruthú timpeall 1 tháirge nach gceapfá a bheadh ​​in ann cuideachta iomlán a chothú… ansin, faightear é (rud atá iontach don chuideachta) nó é fizzles amach tar éis a uchtála íosta.

  3. 3

    Aontaím go hiomlán leis an smaoineamh nár fhorbair tionscal na mbogearraí go hiomlán go dtí an leibhéal a chaithfidh sé a bheith aige sular féidir leis rialú a dhéanamh ar an gcaoi a ndéantar na bogearraí a dháileadh ar an tomhaltóir. Ciallaíonn mé go bhfuil sé ceart go hiomlán nuair a deir tú go n-úsáidtear bogearraí ar bhealach difriúil le gach tomhaltóir agus mar sin ní shásaíonn sé gach duine i gcónaí. Eascraíonn an smaoineamh faoi bhogearraí pirated mar gheall ar an míshástacht seo ó thomhaltóirí toisc go ceart duit go n-íocann tú an oiread sin airgid as bogearraí agus é a úsáid agus ansin é a thabhairt suas agus gan é a úsáid arís agus is dóigh liom nach n-oirfeadh an smaoineamh seo nuair a labhraíonn tú faoi airgead a chaitheamh ar rud nach mbeidh fadtéarmach. Mar sin sa deireadh tá an smaoineamh fíor go dtí go bhféadfaimis a bheith comhsheasmhach maidir le ceannach, tógáil, margaíocht agus bogearraí a úsáid ní féidir linn na smaointe míchearta seo a chosc ó teacht chun cinn.

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