Tharla mé toradh vótaíochta a fheiceáil ó SellingPower agus díreach faoi bhí stróc agam nuair a chonaic mé an toradh. Is í an cheist Ar cheart Blag Foirne Díolacháin? Seo na torthaí:
An bhfuil tú ag mágadh fúm? 55.11% de na cuideachtaí forbid their sales people to blog? First of all… if that's the case with a company I'm thinking of doing business with, that's enough to change my mind. Here's why:
- Macántacht – Inherently, this means that the salespeople can't be trusted to communicate online. And if that's the case, they probably aren't communicating honestly offline.
- Suite – If there were a group of people within your organization built to blog, it's your salespeople. Your sales staff understands the positioning of your product, your competition, your strengths, your weaknesses – and understands how to deal with negative feedback.
- Lucht Féachana - Tá na hionchais chéanna ag lucht féachana do bhlag agus a bhíonn d’fhoireann díolacháin ag cumarsáid leo go laethúil!
Do bhlag is díoltóir. Prospects are visiting your blog looking for the same answers and the researching the same issues they would as when they called your salesperson on the phone. Forbidding them is absolutely ridiculous. If you can't trust a salesperson to write a blog post, you shouldn't trust them to talk to a prospect.
I'm not being unrealistic, am I? If your marketing team is crafting the message and pushing the brand, the next folks in line to close the deal are your salespeople. I'm not naive, I know there are somethings you don't want a salesperson to say on your blog… like badmouthing competition or selling the next big feature that's rolling out… but that just takes a bit of direction from your marketing communications team.
This is another great reason why the wall between sales and marketing needs to be broken down. Let's get rid of CMOs and VPs of Sales and move to a Príomhoifigeach Ioncaim áit a ndéantar straitéisí a fhorbairt agus a úsáid - agus na daoine a dhéanann na cinntí cuntasach as na torthaí airgeadais.