In 2014, as gach cuardach ar Google, conas a an téarma # 1 a bhí in úsáid ag úsáideoirí innill chuardaigh. Freagraíonn gach táirge nó seirbhís a dhíoltar ar an Idirlíon a Conas a. The question is whether or not you're the destination for the information they're seeking.
If you're a sports drink, the how might be how to deal with cramps, or how to prepare your body for a hard workout. If you're an Analytics company, the how might be how to accurately analyze data to provide return on investment data for your campaigns. If you're an dearthóir infographic, conas a d’fhéadfadh sé a bheith conas soláthróir a roghnú nó conas infographic a chur chun cinn go héifeachtach.
Some companies don't speak about conas a because they're concerned about putting their trade secrets online. It's a double-edged sword that I personally believe you're only hurting yourself with. If you're not disclosing how, your competitors have the opportunity to. Being able to fully evaluate conas a réitíonn siad an fhadhb agus tugann siad buntáiste iomaíoch dóibh.
And in this day and age, if you don't believe people researching their next purchase can't find conas a you do it, you're delirious. I'd much rather write about how we correct problems and solve issues for our clients than have our competitors position our offerings incorrectly. That's exactly what we've seen happen in our industry.
So, as you're planning out your 2015 content for your company, there are tons of conas ceisteanna d’fhéadfá a bheith ag freagairt ar líne.
- Conas a to select a vendor (and why you're better).
- Conas a to justify the expense (and perhaps how you're more affordable).
- Conas a chun an réiteach a mheas (agus an chaoi a mheaitseálann do réiteach).
- Conas a chun an fhadhb a shocrú (gan agus le do réiteach chun an difríocht a dhéanann tú a thuiscint).
- Conas a the industry is changing (and you're staying on top).
- Conas a bíonn tionchar ag tosca seachtracha (geilleagar, tallann, teicneolaíocht) ar an réiteach.
- Conas a you're qualified to respond (certifications, regulations, infrastructure).
- Conas a go leor acmhainní a theastaíonn uaidh (agus conas a laghdaíonn tú é sin).
- Conas a an costas a chosnaíonn sé (agus an praghas a chuireann tú go héifeachtach).
An rud is mó faoi fhreagairt conas ceisteanna is that you're able to effectively position your company, your product or your service to help in the solution. Sure, if you're answering conas a chun urlár crua-adhmaid a shuiteáil, b’fhéidir go gcinnfeadh duine é a dhéanamh é féin. Ach éifeachtach conas a to article would go into great detail to provide why it's a better idea to get a professional.
DIYs weren't going to use your service anyways, you're after the person that's researching how difficult it is.