Steve Jobs: Lig dóibh Cás a Ithe!

Depositphotos 20566163 s

Táim á scríobh seo ar mhéarchlár Apple, le mo Apple MacBookPro, ar mo Taispeántas Pictiúrlainne Apple, le mo luch Apple… ceangailte le mo Apple Time Machine. Ní ghlaoim orm féin mar leantóir Apple, ach is fiú cáilíocht an táirge i gcónaí an costas breise i mo thuairim.

Ní hí áilleacht a gcuid táirgí amháin a bhfuil meas agam air, is é an rúndiamhair freisin go raibh seiftiúlacht Apple céim chun tosaigh i gcónaí agus céim os cionn gach duine eile. Cinnte, bhí na fógraí Apple i gcoinne PC greannmhar, pianmhar (do ríomhairí pearsanta) agus rinne siad comparáid idir an dá chóras. Ach rinne siad comparáid idir an bhearna dochreidte idir na córais, ní mar a bhí siad araon.

Go dtí inniu.

Nocht Steve Jobs dhá fhiche bliain de mhargaíocht agus rúnda branda Apple atá beagnach foirfe inniu trí admháil go raibh an Apple iPhone 4 díreach cosúil le haon fhón eile, ag rá, “Is cinnte nach bhfuil sé uathúil don iPhone 4… d’fhéadfá dul chuig Youtube agus fóin Nokia agus fóin Motorola a fheiceáil ag déanamh an rud céanna."

Taobh thiar dó ar an scáileán:

Ní uathúil do iPhone

WOW. Le níos mó ná 170,000 focal san fhoclóir Béarla, shocraigh Steve Jobs an focal aonair is tábhachtaí a úsáidim a shamhlaítear le branda Apple a úsáid. Uathúil. Nuair a cheannaigh mé iPhone do m’iníon agus tá mo bhille 30% níos mó ná mo bhille Verizon (Droid), shíl mé uathúil go díreach a bhí á íoc agam. Ní miste liom íoc breise as uathúil ...

Apple Bhí uathúil. Go dtí inniu. Anois níl iontu ach monaróir eile é sin bhí a fhios acu go raibh fadhb acu, ach bhí siad chomh sotalach gur shocraigh siad a dtáirge a scaoileadh cibé ar bith. Deir Jobs gur “crock” a bhí in alt Bloomberg, a chuireann an cheist faoi cén cineál tástála a rinne Apple i ndáiríre?

Mar sin inniu, freagra Jobs ar na maiseanna? “Lig dóibh cáca a ithe!“. Ní dúirt sé sin i ndáiríre… ach bhí sé gar: “Lig dóibh cás saor in aisce!”

4 Comments

  1. 1

    Oh my gosh, I never even realized it when he said that but you are spot on. Hey everybody pay double for our products because with our stuff you are not just paying for the product but paying for the right to be hip and cool. Oh wait, on second thought, we’re just like everyone else. But we’ll keep your money. Thanks.

  2. 2

    As a side note, Doug, whatever you are eating or drinking the past few days, keep it going. Your last few blog posts have been some of the best I’ve ever read. Well done!

  3. 3

    Thanks Patric! Really appreciate the kind words. I’ve actually got some kind of stomach bug… maybe I think better when I’m stuck in a small tiled room all day. :-[

  4. 4

    I love your point about the word “unique,” but I have to disagree with you on your take that this one development knocks Apple down a rung into the barrel of the rest of the monkeys. It would be like saying Apple acheived success because of the antenna.

    The iPhone shares a lot of similarities with the first motorola brick phone – numbers, keys, antenna tiny processors, but the difference is innovation and software. The antenna doesn’t eliminate the fact that the iphone is really hundreds of devices – a book, a diversion (games) a ustream device even a plumb-bob or level for crying out loud.

    Reputation for uniqueness and the need for the Next Big Thing may have generated 20% of sales initially but actually delivering on its promise of being a transformational device is what allowed it to roar to the top. All the other smartphones with antenna issues are still followers.

Cad é do bharúil?

Úsáideann an suíomh seo Akismet chun spam a laghdú. Foghlaim conas a dhéantar próiseáil ar do chuid tráchta.