Níl níos mó Googling ... ach is féidir leat Yahoo!

YahoogleAn Seattle Irish Times tuairiscíonn sé go bhfuil Google ag dul i ndiaidh daoine ag úsáid a mbriathar go neamhbhalbh. Margaíocht Fuair ​​Oilithrigh go hiontach blog post from a Yahooer that says… you can't Google but feel free to Yahoo!

In one sweeping motion, Yahoo! has become cool and Google has become the corporate jerk. I did some scouring and have not seen a comment from Google on why they've chosen to take this action. Seems to me that it's a great viral marketing technique… introduce a new verb to the world that has your business name in it, and you're going to complain? Next thing you know the music industry will turn into jerks and will start suing folks over sharing great music! (Oh wait…)

I got to visit Google headquarters while on a business trip last year. I was in awe of the campus, scooters, kitchenettes, massage chairs, etc. A few thoughts went through my head… wow, cool, this place has too much money, and these folks could use a dress code! But now it appears that the ‘corporates' are now officially on campus. One hint of this was when Teach Cambrian tosaíodh ar an gcampas tar éis dó míle píotsa a bheathú.

For companies who have really succeeded based on viral marketing, it's amazing to me that when the opportunity arises to really show how ‘cool' they say they are, they simply go stupid. Best Buy did this last year when Improv Everywhere had a couple hundred folks show up looking like Best Buy employees and they were subsequently hassled, the police called, and they were given the boot.

Bottom line, if you're going to tell folks you're new, hip, cool, the bomb, tight, etc… then you better not mess that up in a single stupid swoop. Google just dropped 10 degrees on my coolmometer.

Google Uas., A chara,

Please don't revoke my gmail, reader, Analytics, mapping api, discussion forum, or google home page accounts. I still think you're cool. Just not as fionnuar.

Maidir is Teo,
Doug

Yahoo! Ba cheart dóibh leas a bhaint as an deis seo. An bhfuil tú yahooing?

2 Comments

  1. 1

    Caithfidh Google a ainm a chosaint nó caillfidh sé a chóipcheart agus d’fhéadfadh aon láithreán porn an focal a úsáid chun trácht a mhealladh. Ar ndóigh ba mhaith le Yahoo tú Yahoo! mar bhriathar. Cuimhnigh ar a gcuid fógraí teilifíse a d’fhiafraigh “Do You Yahoo!?” Ar an drochuair, ní dhearna aon duine Yahoo. Ach gan aon fhógraíocht, thosaigh daoine ag Googling. Cé chomh scanrúil do Yahoo! Ní féidir leat fógraíocht a dhéanamh nó pléadáil a dhéanamh maidir le fionnacht, agus is é sin an briathar.

    Taispeánann eagrán an Cambrian House Taobh Mór Dorcha Google: Is rúndacht é. Gach duine cuirtear céim ar chéim ar mhaoin Google gan chuireadh. Tá mé tosaithe. Bhí sé sách spraoi.

  2. 2

    Risteard,

    Ba mhaith liom aontú leat maidir le Google a theastaíonn chun a chóipcheart a chosaint; bíonn sé spéisiúil agam i gcónaí nach ndéanann cuideachtaí gearán go dtí go mbíonn an t-airgead ag sileadh. Ní raibh Google ag gearán mar thosaithe nuair a thosaigh folks ag úsáid an téarma ‘googling’; is dóichí gur gortaíodh an aird. Mar sin féin, anois agus go bhfuil siad in ann roinn dlí a íoc, is cosúil go bhfuil sé dochreidte anois tá siad chun iarracht a dhéanamh a ndea-ainm a chosaint.

    Tá sé seo comhchiallach le tionscal na dtaifead. Nuair is ceoltóir briste thú, tá tú ag impí ar dhaoine éisteacht ... nuair atá tú i do mhilliúnóir, caithfidh tú dul i mbun oibre le RIAA agus tosú ag agairt.

    Doug

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