An Straitéis iontach í Marketiphrasing?

margadhphrasáil

Féach conas a rinne mé sin? thóg mé margaíocht agus chomhcheangail sé le Frása. Cute, huh? I'm not sure that anyone has made up a word for the marketing strategy to make up words… so I just did.

The jury is still out whether or not I personally want to use this strategy (outside of this post). It seems that folks everywhere are thinking up new words to describe their theory or product. It's not new. Back in the 50's… everything was rud-o-matic, ag soláthar mothú uathoibrithe. Anois is cosúil go bhfuil gach duine ag siollabas siollaí le chéile, nó ag focail i bhfrásaí margaíochta nua.

margadhphrasáil

I'm not going to show any as some of them are quite clever. And I believe that's the key… they have to be clever (don't rate margadhphrasáil). Nuair a chuir mé an cheist ar roinnt ceannairí meán sóisialta, d’fhreagair siad go raibh siad ciontach… is minic a rinne siad iarracht frásaí margaíochta nua a chumadh chun cabhrú lena straitéisí.

Jeff Widman Dúirt sé go raibh sé ciontach as iad a dhéanamh suas. Agus Jason Keath, POF Social Fresh, thóg sé roinnt pointí iontacha chun tacú leis an straitéis. Chuir Jason 3 shochar ar fáil chun cleaver uathúil a chruthú marketiphrase. He didn't know that I made up that term when I talked about it… and the explanations next to each of these are mine:

  • Ceannaireacht Smaointeoireachta – it does provide the impression that you are giving a topic deep thought and going down a road that's never been traveled.
  • Notoriety – if the idea spreads, it's a term that's synonymous with your name, company, product or service.
  • Optimization Inneall Cuardaigh – if you're inventing the word, you'll be tied to that word online. Again, if it spreads, people will be finding you over any competitor.

Suas chun dáta: Brian Carter tháinig roinnt margaí margaidh níos fearr ar mhargadh margaidh ... neomarketinglogisms... nó an searbhasach riamh neogurulogisms.

Cad é an ceann is fearr leat agus is lú a thaitníonn leat margaidhiphrases?

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