Mar gheall ar Google Dúirt Mar sin

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Google is the master. Period. We can't avoid it. If you want to benefit from organic search, the SEO formula is simple – just listen to what Google wants you to do and do it! (And don't do as they do)

Tharla sé arís an tseachtain seo. Chuir ionadaí ón roinn gréasáin foláireamh i Máistrí Gréasáin agus méadú ar earráidí mar neamhfhreagrach. As their consultant, I'm asked to defend, numerically, why they need to fix those problems. Understanding that the development involved is very intensive and there's a high cost to correcting the issues, here's my response:

Mar gheall go ndúirt Google amhlaidh.

Why does the conversation have to go any further than that? I wish I knew the latest algorithm and could magically calculate the changes on the site, the competition, the popularity of the content and come up with a finite calculations to provide a cost benefit analysis. I don't know the algorithm. I can't provide that evidence. All I can tell you is:

Mar gheall go ndúirt Google amhlaidh.

Sé ar a dtugtar leas iomlán a bhaint. Is próiseas leanúnach é an barrfheabhsú trína gcaithfidh mé monatóireacht a dhéanamh ar an bhfaisnéis uile a sholáthraíonn Google, do shuíomh a mheas de réir a gcaighdeán, agus liosta iniúchta agus tosaíochta a sholáthar duit le ceartú. Gach lá, soláthraíonn Google léargas níos fearr ar an gcaoi a dteastaíonn uathu ábhar a chur i láthair chun rangú cuardaigh a mhealladh.

We can prioritize based on some of the findings by other SEO leaders across the web and through experience with our own clients. But within that list, I can't tell you what the independent impact of each of those changes will do overall to your rankings. If you have someone telling you that they know… they're lying.

Sampla le déanaí is ea fógraíochta ábhar. An tseachtain seo, Mheabhraigh Google gach duine más rud é go dtugann tú cúiteamh do dhuine as d’ábhar a fhoilsiú - le nasc ina dhiaidh sin - is sárú é ar a dtéarmaí seirbhíse.

I'm not going to argue with a client on the process they took for getting that content… or the nuance of whether it was for-rochtain an chraoltóra that happened to have a link in it… but wasn't actually compensated for the link, just the content. I know that they're ranking well and that ranking is driving lots of business. But I'm still advising them to stop.

Mar gheall go ndúirt Google amhlaidh.

If you don't rank well, and you're not reacting to messages from Google about your site, errors listed in Webmasters, or you're paying for advertorial content… stop it.

Mar gheall go ndúirt Google amhlaidh.

2 Comments

  1. 1

    Alt maith blag Doug! Chuir Kinda an caidreamh Tuismitheora / Leanaí i gcuimhne dom. "Téigh glan do sheomra sóisearach!" "Cén fáth?" Cúis a dúirt mé leat mar sin! Táim i mbun cainte faoi láthair le cliant a shíleann gur chóir go mbeidís in ann a suíomh Gréasáin nua a lainseáil maidin Dé Luain agus ansin tráthnóna Dé Luain an lá céanna sin a bheith ag súil go gcuirfidh Google a mhianta rangú i láthair. Mhínigh mé dóibh go bhfuil sé fós suas leis an Google uilechumhachtach freagra a thabhairt tar éis na cleachtais Sinsearach is fearr a chomhtháthú ar a suíomh Gréasáin. Ní fhanann Google linn, fanaimid ar Google. Ní bhfuair agus ní bhfuair mo chliant é. Tá siad ag iarraidh gach a bhfuil le tairiscint ag Google sa chuardach áitiúil ANOIS! Ní raibh aon bhaint ag an meon, “Tagann rudaí maithe leo siúd atá ag fanacht” le húinéir gnóthas beag atá ag iarraidh an Chéad Leathanach Google a bhfuil meas mór air.

  2. 2

    Anois tá roinnt rudaí maithe ann! Tá a fhearann ​​féin de dhíth air sin beagnach agus gan ach an t-ábhar sin air. Tá a fhios agat mar “lig dom Google é sin duitse”. Go hiontach!

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