Ríomhphost Díreach a Oibríonn!

post díreach

Bhí sé i gceist agam scríobh faoi seo ó roimh an Athbhliain ach bhí orm an ‘ol scanóir’ a fháil chun na híomhánna seo de roinnt post díreach a fuair mé le déanaí a tharraingt le chéile. Is é an bunlíne é sin roinnt oibríonn post díreach fós. Seo 3 shampla:

  • Jack Hayhow chuir mé a leabhar chugam, Eagna na Muc Eitilte. Sílim gurb é seo mo chéad ‘bhronntanas’ iarbhír mar bhlagálaí! Tá cúpla leabhar agam ar mo sheastán oíche le críochnú anois - ach táim ag tnúth le tochailt isteach sa cheann seo. Bhí sé an-néata nóta lámhscríofa a fháil ó Jack in éineacht leis an leabhar. Is é sin le rá gur thóg Jack an t-am chun mé a scríobh agus an leabhar a sheoladh!
  • CVS Chuir an chógaslann cárta chugam le haghaidh na laethanta saoire ag gabháil buíochais liom as mo phátrúnacht. Shínigh gach ball foirne go pearsanta é fiú! Tá mo CVS iontach. Cuireann sé i gcuimhne dom go leor den stór cúinne a mbíodh muid ag tabhairt cuairte air ag fás aníos sna báidíní amuigh i Newtown Connecticut (Tugadh Crossroads ar an siopa sin ... ba ghnách leo ligean do na páistí beoir a thógáil agus é a shiúil abhaile chuig ár dtuismitheoirí le glao gutháin ... fear an bhfuil mé sean!). Dá mbeadh torthaí ag CVS, is dócha nach rachainn ag siopadóireacht grósaera ar chor ar bith! Cruthaíonn CVS gur féidir leat a bheith ina slabhra ollmhór agus caitheamh le daoine cosúil le do chomharsa fós.
  • Wikimedia chuir mé cárta chugam le nóta ag gabháil buíochais liom as mo shíntiús chuig wikipedia anuraidh. Is minic a thógaim mo chistí Paypal agus tugaim ar ais iad d’fhorbróirí breiseán agus do shuíomhanna Gréasáin a iarrann síntiúis - má tá a mbogearraí nó a seirbhís úsáideach. Úsáidim Wikipedia go leor ar an mblag seo agus mar sin beidh tú sásta a fhios go ndéantar cuid d’fháltais fógraíochta an láithreáin a rolladh ar ais chuig láithreáin eile. (Teastaíonn an fuílleach chun íoc as oideachas coláiste mo mhic!).

Cártaí
Tá sé suimiúil sa lá atá inniu ann go n-aithníonn folks fós cad is brí leis an teagmháil ‘dhaonna’. D’fhéadfadh sé gur chuir Jack a leabhar chugam trí Amazon, agus d’fhéadfadh sé gur chuir CVS agus Wikimedia ríomhphost chugam ag gabháil buíochais liom. Is abhcóide ollmhór ríomhphoist mé… Is breá liom gur féidir é a phearsanú agus a uathoibriú. Thóg sé seo beagán níos mó iarrachta agus is cinnte go gcosnódh sé beagán níos mó. Deir sé sin liom gur cheap na daoine seo go raibh mé tábhachtach go leor dá ngnó gur fiú infheistíocht a dhéanamh ionam. Is teachtaireacht láidir í sin, nach ea?

Sin an cineál poist dhírigh a oibríonn. Ní fiú na mílte píosa post díreach a fhaighim anseo a lua. Dúirt mé le cliaint roimhe seo gurb é an méid ama a chaithfidh tú aird duine a fháil le post díreach an t-am a thógann sé orthu siúl óna mbosca poist go dtí a gcuid truflais. Níor athraigh mé m’intinn ar sin ar chor ar bith. Is cinnte go bhfaigheann mé pacáiste lámhscríofa nó cárta buíochais a sheoladh!

8 Comments

  1. 1

    Definately. We want the human touch – isn’t that also one of the reasons why blogs have become so big?

    -

    Our grand parents used to communicate by handwritten love letters. Today it is a quick SMS. Not quite the same, eh?

  2. 2

    >The Wisdom of the Flying Pig. I think this is my actual first ?gift? as a blogger!

    Careful Douglas – didn’t you know accepting gifts could lead to your ethics being questioned 🙂 LOL

    >I often take my Paypal funds and give them back to plugin developers and websites that ask for donations – if their software or service is useful.

    I’ve started doing this as well near the end of last year. It’s a good feeling to be able to contribute back to those giving of their time to make stuff we use every day.

  3. 3
  4. 4

    Steven:

    Here’s a notice to all advertisers, I’m cheap, easy and honest. You can buy me, but I’m going to let everybody know that I’ve been bought. 🙂

    I agree with you on the Paypal. I hope that it’s a trend that continues. Open source has been good for all of us!

    Doug

  5. 5

    Caoimhín,

    As a database marketer, it’s tough to quantify this type of expense, isn’t it? Because you can’t measure something doesn’t mean it’s a good idea, though. Companies that ‘do the right thing’ are starting to really progress. I truly believe some day we’ll have a ‘societal benefit’ index for companies some day so that people will work with companies that do more good for the country rather than bad.

    At least I hope so!
    Doug

  6. 6

    Without a doubt, doing the right thing is good. And I would be the first person to get behind companies that do nice things. Spending time doing these activities drives a better ROI than spending money on a television commercial.

    Many years ago, I sat in a room with folks from Hallmark. They wanted to create an automated thank you program for my company, tied in to a CRM system. To me, that was opposite of what you are advocating. There’s such a fine line between doing good, doing something that looks good, and trying to drive profit. To your point, if you do good, the sales and profits will follow.

    Post maith!

  7. 7

    Hi Doug,

    I think your comment regarding the “human touch” is extremely valid.

    We’ve noticed that mailing hard copy marketing and media kits to promote
    our company has paid off exponentially. Email is okay, but it’s becoming
    less and less reliable. Too much spam and junk. It’s becoming annoying.
    Direct mail; however, continues to close sales, and as you mentioned “the human
    touch” does appear to help get noticed.

    We’ve found that combining online web presence with an integrated direct mail campaign
    works best for the catalog companies we represent. There is great value
    in multi-channelled marketing. No longer can one company rely soley on one marketing vehicle.

    I’ve really enjoyed your article … you have a new avid reader in me!

    Leslie
    call it and real “postal mail” continues to prove

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