In a recent census of social media users, it was identified that XNUMX% of all Facebook users were actually marbh. Dead Myspace users trumped Facebook at XNUMX%. It's a fascinating statistic because it raises the question of how social networks charge advertisers and how they measure growth.
Social networks don't actually report the number of Gabháil users nor do they measure the number of marbh ones. Advertisers pay for advertisements based on the number of users in social media, so dead advertisements could be siphoning millions out of your marketing budget.
My point is that I can not believe the number of advertisers on these networks that don't actually know what the number of engaged users are. Engagement is a number that large social networks appear to be frightened of.
They measure registered users… whether they are alive, dead, inactive, duplicate, or haven't even logged in. We don't even know how much money is being thrown away.