Léirmheas Blag: Dave Woodson, Comhairleoir Meán Sóisialta

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davewoodsonDave Woodson Is sainchomhairleoir meán teicneolaíochta agus teicneolaithe é a chuidíonn le gnóthais lena láithreacht ar líne. Rinne Dave léirmheas iontach ar an leabhar blagála scríobh muid agus chuir muid suas é ar Barnes agus Noble. Mar a gealladh, táimid ag déanamh athbhreithnithe ar a bhlag chun aiseolas cuiditheach a sholáthar chun é a thiúnadh! Seo a leanas:

  • Ní thugtar faoi deara láithreach cad é an cuspóir do bhlag chuig cuairteoir nua. Bhí orm dul chuig About chun mothúchán a fháil ar a raibh tú ag blagáil. Mholfainn seachlíne nó nóta a chur sa bharra taobh ceart a mhíníonn cuspóir do bhlag.
  • Ós rud é go gcuidíonn tú le gnóthais leis na meáin shóisialta agus an teicneolaíocht, mholfainn go hiontach glao-go-gníomh (CTA) ag barr na láimhe deise de do bharra taobh ar gach leathanach ag cur in iúl do dhaoine go bhfuil tú ar fáil le fruiliú. Ba cheart don CTA duine aonair a chur ar aghaidh chuig a leathanach tuirlingthe a bhfuil foirm teagmhála aige araon agus roinnt faisnéise breise faoi na cliaint agus na seirbhísí a sholáthraíonn tú.
  • Tá ceanntásc agus lógó iontach agat ... tóg an lógó agus cuir deilbhín ar bun do do bhlag. Seo post ar conas favicon a dhéanamh.
  • do robots.txt tá an comhad i bhfréamh do fearainn agus tá an suíomh sitemap.xml liostaithe - tá sé sin uamhnach! Chuirfinn an comhad in eagar agus dhéanfainn trácht a dhícheadú chuig aon eolaire / comhad / wp- * - cuirfidh sé seo cosc ​​ar na hinnill chuardaigh do eolairí riaracháin a innéacsú.
  • Tá do chonair URL (permalink) aisteach - tá an chuma air go bhfuil uimhir poist inlíne. Ní dóigh liom go bhfuil sé sin ag déanamh dochair duit, ach tá sé rud beag ceisteach. Ós rud é nach bhfuil tú ag rangú ard in aon torthaí cuardaigh (úsáidim Semrush a fhíorú), b’fhéidir go dtarraingeoidh mé sin amach, tá cuma spammy air. Is féidir leat rialacha htaccess a úsáid chun an permalink a athrú. Is é an ceann is fearr liom /% ainm poist% /. Níl an oiread tionchair ag struchtúr URL agus a bhíodh, ach cé a fhios cathain a thiocfaidh sé ar ais!
  • Tá leagan amach do bhlag uamhnach - tá sé an-soiléir agus éasca gach rud a fheiceáil. Is maith liom do bharra Apture thar barr, laghdaíonn sé go mór ar an tranglam breise ar an leathanach.
  • Is mian liom go raibh go hiontach grianghraf agaibh sa cheanntásc. Ní mór go mbeadh a fhios ag daoine cé hé Dave - agus soláthróidh grianghraf iontach an teagmháil phearsanta sin a thógfaidh muinín agus a thabharfaidh aitheantas duit ó dhaoine a thagann i dtír ar do bhlag. Tá mo ghrianghraf agam i ngach áit, fiú ar mo cártaí gnó. Nuair a bhailíonn duine éigin mo chárta cúpla seachtain ina dhiaidh sin, cuimhneoidh siad cé mise. Ní dhéanaim é ach toisc go gceapaim go bhfuil mé go hálainn;).
  • Tá do phoist scríofa go maith le spásáil mhór idir ailt agus úsáid éifeachtach liostaí. Tá liostaí an-éifeachtach agus iad ag scríobh ós rud é gur féidir le daoine iad a scanadh go héasca. Mholfainn duit do chlómhéid a mhéadú beagáinín agus focail throm agus iodálach a úsáid ar eochairfhocail ar mhaith leat iad a thiomáint abhaile le d’ábhar.
  • Is frása eochairfhocal an-leathan agus iomaíoch ar theideal do bhlag é “Social Media & Tech”. An bhfuil nideoige ann ar féidir leat díriú air atá caol agus beagán níos eireaball fada? Trí dhíriú ar eochairfhocail eireaball fada, is féidir leat trácht ábhartha a fháil go tapa ó chuardach. Téarma amháin den sórt sin is ea na meáin shóisialta a úsáid le haghaidh gnó. Ní bhfaigheann sé ach thart ar 30 cuardach in aghaidh na míosa, ach sin 30 cuairteoir nua ar do shuíomh gach mí.
  • Téann tú rud beag thar bord maidir le naisc a roinnt. Go hionraic ní fhaca mé aon cheann de na hobair seo d’aon ghnó seachas cnaipe retweet Twitter (atá agat cheana féin) agus Cnaipe cosúil le Facebook.
  • An nasc le do leathanach teagmhála curtha i do roghchlár nascleanúna. Ba cheart go mbeadh sé furasta teacht ar fhaisnéis teagmhála mar uimhir theileafóin, seoladh, nó leathanach teagmhála gaolmhar le foirm ar gach blag. Ní thógann daoine an t-am chun rummage timpeall an láithreáin ... mura féidir leo teacht ort, fágann siad. Molaim do roinnt gnólachtaí an fhaisnéis sin a chur ar gach ceanntásc agus buntásc amháin.

Is é an deis is mó a fheicim duit ná do bhlag a úsáid go barr agus go geografach chun gnóthaí nua a mhealladh. Trí dhíriú ar do réigiún agus seasamh amach mar chomhairleoir meán sóisialta ansin, is féidir leat leas a bhaint as cuardaigh sa réigiún ó ghnólachtaí atá ag lorg do chabhair. Mar sin féin, caithfidh tú a chinntiú go bhfuil leathanaigh éifeachtacha glaonna chun gnímh agus tuirlingthe i bhfeidhm ionas gur féidir leo nasc a dhéanamh leat go héasca!

Go raibh maith agat as an deis do shuíomh a athbhreithniú! Agus buíochas mór as an léirmheas ar ár leabhar!

10 Comments

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    Thanks Doug, you have given me a good laundry list to work on. This is my first blog that I’ve ever done and that is not at excuse, but it is my testing ground.

    thank you for your honest opinion

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    That’s awesome of you to do this for him Doug as I know he appreciates it greatly. I agree whole heartedly with a lot of what you say and only have a couple little “nitpicks” myself.

    Now this really doesn’t apply to Dave’s site as his images are usually not his but for some they are. For those that are you don’t want to tell the search engines to completely ignore your wp-contents folder as by default image uploads go into /wp-content/uploads/ and for sites like my wife’s (she’s an artist, and hasn’t been keeping it up so I won’t share cause she hates when I do) get a lot of traffic from image search. On side note, not sure if this changed in all of WP3 or just with multisite enabled but it doesn’t seem to use wp-content anymore (my only WP3 setup is a multi so not 100%, though if upgrade would be diff also then if they made different default in new one, so would need to verify for ones self) but if changed then can have it ignore all wp-

    Next, um, have you seen Dave? Seriously, you want his photo in the header? And you think it’s possible to take a good one? Dave? Hehe, I kid the Daver. 😉

    I personally hate the bars that keep popping up on websites, but from what I get I’m in the minority. The one thing though is I much prefer the bar on this blog over the one on Dave’s. At the bottom it’s out of the way and it’s always showing. Anytime I have something pop up from the top that covers content I feel it’s really doing something wrong. Maybe if the bar was always there would be better because you would naturally adjust your scroll to it, but at the bottom of the page it has the least chance of getting in the way. If I scroll down to read an article I don’t want you to pop up a bar that blocks the fist line of the article from me, or worse something that covers the whole content. Though atleast he doesn’t have the cover everything and beg me to sign up for his mailing list box, those are the worst. 🙂

  5. 5

    Your 3000 limit is killing me 😉

    Okay 2 other points that I discussed with Dave over IM but figured I would share on here.

    First is one I know people go both ways on. I prefer not having the full article on the front page. First you get the extra Page View if that matters to you, but it also lets you know what someone found catchy enough to commit more with a click. If whole article there they could read 1 and 4 of 5 without you knowing it. As well makes it easier for someone to find an article that interests them without having to scroll pages to get to the next article (Dave’s posts aren’t that long but if are can cause annoyance and people not getting to the article they would like.) But I know others feel the opposite on this and it’s really a 50/50 personal pref kind of thing.

    Second is having some sort of text to go with what is said in the video. Until Google is reading audio out of videos (and liek you should trust that, wow my Google voice translations are HORRIBLE) and putting into search results you really need to have the points of the vid really spelled out in the text. While full transcripts would be nice I know they are a pain but just getting a bullet point list of the major points might help. The text that is there helps but I think more of what’s actually in the vid can help as well.

    Sorry for adding a long ramble on 🙂 and again big ups to you for doing this for him.

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    The only one I’d push back on is making people click through for the article, Richard. This method is really for CPM (cost per thousand) sites where advertisers wind up paying for pageviews. It’s an artificial means of increasing their pageviews so they make more money… at the expense of the reader.

    I’ve not seen any evidence to date that partial posts drives more traffic to a site or drives conversions. Until I do, I’m not going to do it. 😎

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    It’s a great blog, Dave! Don’t look at this list as critical, it wasn’t meant that way. It’s all constructive feedback that should help your blog grow and get you some business!

  8. 8

    I would have to agree with you on not having full post view on the main page. My thoughts are:

    1.) You should have your most popular post on your front page in a feature section. These are your money posts that have generated most revenue or conversation. There is a reason why it is your most popular, probably because its well written and relates well to most users. So why not entice them on your front page even though they could be a month or two old. You dont want them buried in your feed if they give you the best return.

    2.) The rest should be snippets of your newest from the feed. People, IMO go to the front page for a general idea of the site. You have 30 seconds or probably less to keep their attention. So having thumbs and snippets of your feed will hopefully catch the readers attention on something. If you have full posts, me personally if i dont like your first full post topic then i might not carry on through the site. But if i can peruse the recent topics and posts in snippets i can see more about the site and more likely to get deeper.

    It is one of those great debate type topics. I find that most of the people that call themselves “experts” or “pro” bloggers prefer full post view on the front page.

    But in reply to doug: I’ve not seen any evidence to date that full posts drives more traffic to a site or drives conversions. Until I do, Im not going to do it. 😎

  9. 9

    I agree that for some it’s a CPM type of issue. For me though I think it helps to determine what stories the visitor actually read compared to not knowing if they cared enough to read on or not. I’ve got nothing to convert personally and more just want to know if the person was actually caring enough about it to go forward or really if they didn’t care to get more.

    Actually should just make it a JS “expand” type setup so they get on that page, see only little bit to decide if want more, but then still get full article there and I get data I want. That might be easiest/best combo for what I want.

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