Níl aon Chomórtas agam

lámha suas1

lámha-suas.jpgTá a fhios agam go bhfuil sé sotalach. Ní chiallaíonn mé é ar an mbealach sin. Aon uair a luaigh duine ar bith iomaíocht i gcuideachta ar oibrigh mé ann, chuaigh mé ag scoitheadh. Bíonn mé i gcónaí. Dúirt duine éigin liom uair amháin go bhfuil sé dodhéanta breathnú taobh thiar díot agus rásáil ar aghaidh ag an luas is fearr. Creidim go bhfuil eagla ar chuideachtaí pairilis.

Creidim i comh-opetition.

Níl mé ag moladh neamhaird do chomórtas ... ba cheart go dtuigfeadh gach cuideachta na buntáistí a bhaineann leo. Níos tábhachtaí ná do bhuntáistí iomaíocha, áfach, is ea an bhfuil comhoiriúnú idir na buntáistí sin agus na buntáistí riachtanais iarbhír an chustaiméara. Táim ag fás mo ghnó ón tús anois agus sna chéad laethanta ghlac mé le gach post a d’fhéadfainn a dhéanamh chun a chinntiú go bhféadfainn fanacht ar snámh. Ó amharc siar, ní cinneadh maith a bhí ansin… d’fhéadfainn go leor de na tionscadail sin a tharchur agus bheadh ​​na cliaint chomh sásta céanna, b’fhéidir níos sona.

Is é an fócas atá agam anois ná comhpháirtíochtaí a chruthú le gníomhaireachtaí móra, gnólachtaí caidrimh phoiblí, agus leanúint leis an gcaidreamh atá agam le cliaint an-mhór a mhéadú. An tseachtain seo, rinne mé dhá ionchas maith a tharchur chuig mo comórtas. Ba é an rud ceart é a dhéanamh. Ní féidir liom an aird atá tuillte acu a thabhairt do na caidrimh seo agus níl na hacmhainní agam chun a rath a chinntiú… mar sin cén fáth go gcuirfinn mo cháil air i mbaol?

Anseo in Indianapolis, tá grúpa mór daoine cumasacha atá in ann seirbhísí den chineál céanna a chuirim ar fáil a sholáthar. Is maith le cuideachtaí Targaid Beacht, Ceart Ar Idirghníomhach, Compendium, agus tá táirgí agus seirbhísí ag roinnt gníomhaireachtaí dearaidh agus forbartha gréasáin a d’fhéadfainn a sholáthar… ach ní bheidh. Tá infheistíocht, bonneagar, tacaíocht do chustaiméirí agus acmhainní acu nach bhfuil agam. Is fearr é sin don chustaiméir.

Ó thaobh na Meán Sóisialta de, tá go leor againn ar an mbaile… creidim gur cairde iad go léir. Agus muid ag druidim le cuid de na corparáidí móra sa bhaile, tabharfaidh gach duine againn ár bpeirspictíocht féin chun boird. Níl aon imní orm dul san iomaíocht leo ar an leibhéal seo. Arís, tá imní níos mó orm go bhfaigheann an chuideachta an ceart acmhainn. Má thagaim dóibh agus má éiríonn leis, beidh an bua ag gach duine againn. Táim iontach ag tagairt dóibh, faigheann mo chomórtas gnó, agus gheobhaidh mé an chéad ghlaoch ar an gcéad deis eile freisin.

Le déanaí, thug cuideachta áitiúil (ollmhór) an deis dom brú a chur orm roinnt seirbhísí in aisce a sholáthar dóibh. Rinne mé iad a tharchur chuig comhghleacaí a rinne seiceáil liom ar dtús. Nuair a chuaigh siad siar, tháinig siad ar ais chugam agus chuir mé in iúl dóibh nach raibh suim agam ann.

Ar an taobh eile, tá cúpla gníomhaireacht ar an mbaile a chaitheann go bródúil anois monikers barrfheabhsú inneall cuardaigh nó saineolas ar na meáin shóisialta. Cé nár chuir siad aon duine lena bhfoireann leis an saineolas sin, agus nach raibh aon torthaí acu le cliaint sna láithreacha sin, leanann siad ag creach ar chuideachtaí atá ag lorg na seirbhísí sin. Is failleoirí iad, ag soláthar gach seirbhíse nach mór do dhuine ar bith ceisteanna a chur faoi. Ní maith liom an méid atá á dhéanamh acu agus labhraím amach ina gcoinne chomh minic agus is féidir.

Má tá tú ag lorg leas iomlán a bhaint inneall cuardaigh sholáthraí, déan roinnt cuardach agus gheobhaidh tú cé a bhuaigh cuardach. Tá sé chomh furasta sin. Má tá tú ag lorg a saineolaí ar na meáin shóisialta, freastal ar roinnt imeachtaí réigiúnacha, seiceáil cé a chuir tús leis na líonraí réigiúnacha rathúla, agus breathnaigh ar na daoine a leanann na bearta móra. Beidh sé soiléir cé a bhfuil an saineolas aige agus cé nach bhfuil. Fágann na failleoirí rian na ndeor.

Ní chreidim go bhfuil iomaíocht agam. Is é mo phost féachaint an bhfuil mé oiriúnach don phian atá ag an gcuideachta. Mura bhfuil mé oiriúnach, bím ag bogadh ar aghaidh. Sin an fáth go bhfuil mo chuid gealltanas ag fás, tá níos mó ama á fháil agam chun obair a dhéanamh ar rudaí a thaitníonn liom, tá mo chliaint ag feiceáil na dtorthaí a theastaíonn uathu, agus táim sásta… agus fós bhris mé;).

Cad a cheapann tú? An bhfuil tú i ndáiríre an bhfuil aon chomórtas agat?

12 Comments

  1. 1

    Well you job is to make sure that the companies that want to do business with you share your goals and values to work together. But it is nice to know that you are done rolling over and doing whatever each client asks you to do simply because they asked.

  2. 3

    "Someone told me once that it’s impossible to look behind you and still race forward at top speed."

    I completely agree! Recently we have had two companies that offer similar services call and pretend to be interested in using our services. They were fairly elaborate, even going so far as to give us the name of someone that referred them. So while they were filling out forms on our website, calling and leaving voicemail messages, and emailing us for more information we were out talking to prospective customers. They would have spent their time better talking to prospects and providing great customer service.

    As for the rest, I also agree. Know your abilities. capabilities and resources. Forge mutually beneficial relationships with those around you. Everyone wins then.

  3. 4

    Fabulous post, Doug. I agree wholeheartedly.

    It's interesting to note the original Latin translation of competition is, "To strive together for the betterment of all." The notion of winners and losers was introduced by the French in the 16th Century. Leave it the Frogs, eh?

  4. 6
  5. 7

    I can't agree with this more. I think way too much time is spent focusing on and worrying about competitors. Especially in markets as dynamic as social media and SEO, which are growing so fast, there's lots of room for competition, and you're far more likely to die because you don't align well with customers than because your competitors are eating your lunch.

  6. 8

    Doug – as ever, I like your approach. I have always been of the mind that when it comes to referrals vs. doing the business yourself, as long as the customer ends up happy, they will remember that YOU had them happy, even if it's just with a referral. A walk's as good as a hit, right?

    Plus, most companies tend to value the whole integrity side of knowing that they are asking for something that you can't or shouldn't try to provide and being honest about it. If the company doesn't value that and is just concerned about saving a buck, then you don't want them for a customer anyway, right? Easy to say and tough to follow through with in the current economic landscape, but still words to live by…or at least words to delivery by.

  7. 9

    Doug, I do believe when you spend your precious time worrying about what the competition is doing you are either: (1) bored and unfocused, or (2) you have no idea of what your path should be. Being progressive and not reactive to your surroundings is the essence of success.

  8. 10

    Doug – Great post! I remember early in my career the use of military terms by many in the company: war, battle, strategy, tactics, and so on. We were so worried about what the other companies were doing. With my company, I can't worry about the other guys. We have to focus on delivering the best products and services we can for our clients. Sometimes we've walked away from "opportunities"; other times we've passed them along to someone else. There's plenty to go around, in my opinion, as long as we focus on the value that we bring to the table.

  9. 11

    I like your philosophy of putting the customers’ needs
    first as I am a big fan of providing exceptional customer service. I am curious
    if the companies that you are sending customers to are returning the favor if
    they find a customer they don’t fit with. Do you get many referrals from them
    or do you just believe in the good karma of truly helping the customer?

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