Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn't see advertisements with celebrities every day, would we? Catherine Zeta-Jones' endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile's national sales jumped 25% during the campaign. Celebrity endorsements are now on Twitter, too!
Cén fáth a n-oibríonn fógraíocht cáiliúla?
Oibríonn fógraíocht cáiliúla ar 3 leibhéal éagsúla:
- Eolas a bheith agat - feicimid na céadta fógra ar bhonn laethúil, agus mar sin tá an cumas chun fógra a dhifreáil ríthábhachtach agus is féidir le daoine cáiliúla é sin a sholáthar. Is cinnte go ndearna Catherine Zeta-Jones ar folks aird níos dlúithe a thabhairt ná an fear Verizon!
- Aithrise – we're a driven (shallow) society and the dreams of wealth and fame influence us. Seeing someone we hope to be like or are attracted to is a strong advertising tactic. No doubt that Ashton Kutcher and Oprah Winfrey (sigh) drove millions of new users to Twitter… now they can make some bucks on it!
- Reputability – being recognized as a reputable business is key to a business' growth. Customes rarely do business with another business unless they trust that the business is legitimate. A celebrity endorsement can definitely speed the time it takes for your business to be seen as reputable.
Le seoladh Tweets Urraithe, you can purchase sponsored tweets via Izea's system. No joke here – you can get everyone from Kim Kardashian to Bob Vila! I signed up today and have the outlandish price tag of $25 per tweet. I supposed that's ok… given that Kendra's price tag is too much to publish on the site! (I'm not sure Kendra will be driving sales of my r-Leabhar or trácht a mhéadú chuig an mblag)… digress mé.
Smaointe suimiúla DK. Shíl mé go luafainn roinnt taighde spéisiúil a thacaíonn le formhuinithe cáiliúla. Tagann an chuid is mó den chúlra teoiriciúil ó pháipéar seimineár ar áitimh dhaonna a d’fhoilsigh Richard Petty agus John Cacioppo ar a Múnla Dóchúlachta Mionsaothraithe. Is é a n-éileamh ná go bhfuil dhá phríomhbhealach ann chun áitiú meabhrach, an ceann lárnach agus an forimeallach (a cheaptar a tháinig chun cinn mar mheicníocht mheabhrach chun ró-ualach faisnéise a bhac). Is argóint níos loighciúla í an lár agus déantar í a phróiseáil ag acmhainní iomlána na hintinne agus is é an forimeallach bealach na hintinne chun cineál “breithiúnas” de chineálacha a dhéanamh. Rud is spéisiúla ná gurb iad na tosca a chinneann an chaoi a sannann muid breithiúnas ar fhaisnéis a phróiseáiltear go forimeallach ag faisin an-éadomhain an duine - mar aois, achomharc gnéis, stádas cáiliúla, nó gnóthachan pearsanta. Stuif an-spéisiúil go deimhin, agus tá níos mó taighde amuigh ansin dá mbeadh tú féin nó léitheoirí ar bith ag iarraidh breathnú air.