6 Cúiseanna Bailí le Liosta Ionchas B2B nó B2C a Cheannach

sonraí gnó a cheannach

An féidir leat na screams a chloisteáil? WOW.. Jenn Lisak rinne sí nuair a phostáil sí ar Twitter le haghaidh áiteanna chun liostaí cruinne gnó a cheannach. Bhí suaitheadh ​​an mhíshásaimh láithreach agus chuir duine amháin lipéad mí-eiticiúil ar ár ngníomhaireacht. Bhí na tweets chomh ríméadach gur bhain Jenn an Tweet amach agus gur scoir sí den chomhrá.

Nuair a d’inis Jenn an t-imoibriú dom, bhí mé an-ghreannmhar. Ar dtús, íoróin duine ar ardán a mhargaíonn agus Díolann a chuid sonraí go hoscailte is a bit ironic. Second, the immediate reaction that Jenn received was incomprehensible. Despite Jenn's grace, humility and expertise… people that followed her immediately assumed the lists were going to be used for evil.

Ba é an toimhde go raibh na liostaí seo chun an cacamas a scriosadh as daoine. Sea… margóir agus gníomhaireacht séasúrach a dhéanann speisialtóireacht ar chumarsáid ríomhphoist, comhpháirtithe ar ardán margaíochta ríomhphoist, agus tá príomh-chomhpháirtíocht aige le ardán inseachadta… would somehow think that it's a great idea to begin spamming businesses.

Oy.

When I was in the direct mail industry, we purchased lists non-stop. Heck, one of the incredible strategies that President Obama's campaign did was to purchase millions of records of personal information to develop community outreach programs where they made sense… leading him to beat Hillary Clinton (who owned the Democratic database) and snag the lead in the election.

Ba cheart gur infheistíocht do gach gnóthas sonraí a cheannach! A SPAM? A mhalairt ar fad!

Trí úsáid a bhaint as sonraí gnó cuirtear ar chumas margaíochta tonna feachtais ard-spriocdhírithe a dhéanamh a chabhróidh leo SPAM a sheachaint ar fad!

  1. Sonraí a Cheangal is féidir le liostaí custaiméirí atá ann cheana cuidiú le faisnéis ghnó cothrom le dáta, sonraí deighilte, faisnéis teagmhála agus faisnéis thábhachtach eile a sholáthar duit. Is féidir leis an bhfaisnéis sin cabhrú leat feachtais ard-spriocdhírithe a fhorbairt le cruinneas beacht.
  2. Sonraí Glantacháin can keep you off of blacklists, increase your inbox placement, help you avoid junk filters, and improve overall deliverability. Data gets old – especially business email addresses where there's high turnover. Buying updated lists or ag glanadh do liostaí reatha Féadann sé feabhsuithe ollmhóra a spreagadh i rátaí oscailte, cliceáil-trí, agus tiontaithe ar do mhargaíocht ríomhphoist.
  3. Teagmhálacha a Aimsiú is féidir le bogadh ar aghaidh cabhrú le do ghnó a leathnú. Má d'oibrigh mé le teagmháil ag cuideachta amháin agus má d'éirigh linn, is féidir go bhfaighidh tú ar ais iad nuair a bhog sé chuig do tháirgí agus seirbhísí agus iad a thabhairt isteach arís! Cé gurb é coinneáil an beartas is fearr, tá athphlé a dhéanamh ar chliaint a bhog ar aghaidh éifeachtach go leor freisin!
  4. Anailís Próifíle – customer surveys and data collection are great, but a data append can provide you with all the information your business needs to help understand those people or businesses that you are already doing business with. Demographics and firmographics can help you understand the industries and geography that you're reaching (or not), help you develop targeted content strategies, and help you determine optimal advertising paths to get the right message to the right person.
  5. Gnó Nua – do you understand your market penetration? Are there new businesses out there or new prospects out there that you should be marketing to? New business lists are a gold mine to many industries! Not for SPAMMING, but for finding and building relationships with them. If you're a agency providing branding and design services, who better to market to than a list of businesses that just applied and received their business licenses. How else would you find them without having the data?
  6. Liostaí Ionchais – are you a business that just received a slew of investment funds? It's time for you to begin actively locating prospects and selling to them. You can't possibly wait on permission-based inbound marketing efforts to take hold and have people knocking on your door… you'll lose the investors and your opportunity. Prospect lists can help your sales team better target the calls they make and the mail your marketing department can touch with. There's no way to accomplish this without a data purchase.

Have you purchased targeted data for your business? I've worked for a ton of businesses, worked in database and direct marketing, and now online. We absolutely recognize that permission-based, inbound marketing efforts drive incredible business results for businesses. But we're not ignorant to the fact that purchased data can also help evaluate, analyze, improve and target better sales and marketing efforts. There's a great return on purchased data!

Á chumhachtú ag ár n-urraitheoir, Neverbounce.

3 Comments

  1. 1
  2. 2

    Grá an post seo Douglas!

    Faigheann ceannach liostaí ríomhphoist droch-rap ach is bealach iontach é chun níos mó de do spriocghrúpa a bhaint amach agus tarraingt ar iarrachtaí margaíochta isteach. Oibrím go pearsanta do chuideachta darb ainm Clickback a oibríonn go sonrach le cuideachtaí B2B agus a n-iarrachtaí margaíochta lasmuigh.

    Alt cinnte a bheidh á roinnt agam!

Cad é do bharúil?

Úsáideann an suíomh seo Akismet chun spam a laghdú. Foghlaim conas a dhéantar próiseáil ar do chuid tráchta.