Mise, Mise, Mise agus na Meáin Shóisialta

meán.jpgNí fútsa atá sé!

Uair amháin eile… ní fútsa atá sé!

Gach uair a labhraím ar na meáin shóisialta, bíonn an cúpla rannpháirtí buartha sin ann i gcónaí a mbíonn iontas orthu cén fáth siad Ba chóir go mbeadh siad ag tumadh isteach. Bíonn imní ann i gcónaí faoin gcaoi a ndéanfaidh siad é a bhainistiú, an t-am atá i gceist, na buntáistí a bhaineann leo, agus imní dochreidte faoi aon mhíbhuntáistí a d’fhéadfadh a bheith ag a gcuideachta. Is féidir le míbhuntáiste amháin gnó a chosc ó chéim isteach sna meáin shóisialta… agus is gnách é.

Ag ócáid ​​le déanaí, bhí am deacair ag duine de na rannpháirtithe a thuiscint cén fáth. “Cén fáth nach bhfuil na Leathanaigh Bhuí?”, A d’fhiafraigh siad? “Sin an áit a dtéim!”, A dúirt siad.

D'fhreagair mé, “Toisc go bhfuil tú ag tabhairt aird ar conas obair, áit dul, agus conas cumarsáid a dhéanamh. Níl tú ag tabhairt aird ar éilimh na dtomhaltóirí, iompar na dtomhaltóirí, agus na bealaí ioncaim nua atá ag oscailt leis na meáin nua. Tá tú ag smaoineamh . Níl tú ag smaoineamh cá bhfuil d’ionchais agus do chustaiméirí cheana féin nó cá bhfuil siad ag fás. ”

Tá d’ionchais agus do chustaiméirí ar innill chuardaigh… an bhfuil tú sna torthaí? Tá d’ionchais agus do chustaiméirí ag iarraidh cabhrach ar LinkedIn… an bhfuil tú ag éisteacht ansin? Tá d’ionchais agus do chustaiméirí ag caint fút ar Facebook agus Twitter. An bhfuil tú ag freagairt? Nó an bhfuil tú ach ag clárú don chéad cheann eile Scam Twitter chun 10,000 leantóir a chur leis.

An bhfuil níos mó casta ag cur na meáin shóisialta le do Arsenal margaíochta? B’fhéidir! Mura ndéanann tú é a bhainistiú go héifeachtach, féadann sé go leor oibre a dhéanamh. Má dhéanann tú ionramháil air, is tubaiste é. Má ghiarálann tú é, áfach, d’fhéadfadh sé a bheith torthúil.

Nuair a rinneadh an pointe, chas an solas air agus d’éirigh an freastalaí áirithe seo díograiseach faoi na deiseanna. Ba chóir go mbeadh do ghnó chomh maith! Tá a lán deiseanna amuigh ansin. Tóg ar bord!

6 Comments

  1. 1

    All true. However, I don't know what kind of participants you have, but anyone who thinks the Yellow Pages is worth it?!!

    Businesses are scared now, because money is disappearing. Also they are scared about screwing up social media. Is the consultant they hire to help them on the money?

    And using the Web to find out how to do it? Well there are a million geeks with no business sense for every one truly business savvy Internet marketing specialist.

    Their fear is real. They are not blinkered. Educate them…

    Oh, and did you know, apparently the 'blog' is dead, for marketing at least. Is this true?

    If it is, all this social media scaremongering has to be the reason why.

    Slán…

    • 2

      Dia duit a Shéamais,

      As with any medium, there are still advantages (dare I say) to advertising in the Yellow Pages. Remember that there is a huge number of senior citizens that are not on the Net. If I wished to target them, I may try the Yellow Pages.

      As for the blog being 'dead', I think it's an incredulous statement. Blogs are now being integrated more rapidly into every web strategy than ever. Blogs and organic content strategies have grown to become the most effective tools for acquiring organic search. The majority of businesses do not blog for marketing – we're going to see a reverse in that. EVERY other advertising medium is down year over year aside from organic search.

      Thanks for the feedback! Look forward to your participation again soon.

      • 3

        Doug,

        I agree that blogging is a great way to enhance SEO, and that it should be integrated in to one's marketing efforts. However, what kind of references do you have to back up that statements that “blogs are now being integrated more rapidly into every web strategy than ever”? As well as “blogs strategies having grown to become the most effective tools for acquiring organic search”?

        Again, I agree for the most part with what your saying, but the statements seems a little strong and appear to carry a bias with them.

        Just curious if you can lead me onto some readings that will offer more validity to your claims. Thanks.

        Aric

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