2008: Bliain na Micrea

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Micrea-Domhan

Ba bhliain chorraitheach í seo sa teicneolaíocht ar líne. Má fhéachann tú air ó amharc 10,000 troigh, tá daoine fós ag cur cosáin ar an gcaoi leis an meán réasúnta nua seo, an tIdirlíon, a úsáid. B’fhéidir go bhfuil sé soiléir ach creidim gurb í 2008 an bhliain a dtéann iarratais agus straitéisí i ndáiríre Micrimhilseogra.

Tá éabhlóid an ghréasáin shóisialta (Web 2.0) ag bogadh go gasta anois i gcríoch nua spriocdhírithe. Beidh an réiteach ollmhór aon-oiriúnach do chách ag teacht chun cinn chun na naisc cearta a sholáthar duit leis na daoine cearta agus leis an ábhar ceart… ag an am ceart.

  1. Tá an ríomhphost tar éis dul thar an ngnáthúsáid le haghaidh r-Nuachtlitreacha agus tá móiminteam á fháil aige sa domhan idirbheartaíochta. Seachas a ‘imeacht’ féin a sholáthar spreagtar an seoladh ríomhphoist anois mar chuid de straitéis mhargaíochta fhoriomlán chun úsáideoirí a choinneáil agus chun iad a choinneáil ceangailte lena n-asraon miondíola, a líonra sóisialta, na blaganna a léann siad, srl.

    Tá r-phost ag teacht chun cinn freisin, in ainneoin teorainneacha cliaint ríomhphoist príomhshrutha. Tá an ríomhphost ag dul i méid ... teachtaireachtaí níos tráthúla, níos mó smachta, agus níos mó imeachtaí-tiomáinte.

  2. Tá an bhlagáil imithe Micrea le Twitter, Jaiku agus Pownce. Cnaipí gasta a chruthaíonn comhráite fíorúla ó dhuine go leor.

    Tá cuideachtaí ag tosú cheana féin ar Mhicribhoglú a fhostú, ach feicfimid úsáid mhiondíola Microblogging i 2008. Feicfimid grúpaí freisin a ghiaráil níos fearr i Micrea-bhlagáil… cosúil le seomraí comhrá a tháinig chun cinn in iarratais comhrá poiblí deich mbliana ó shin.

  3. Tá Líonraí Sóisialta ag bogadh ar shiúl ó straitéisí monolithic Facebook, Mo spás, LinkedIn agus Plaxo… Agus bog chuig líonraí micrea-shóisialta Ning (nóta: SmallerIndiana, NavyVets, Margaíocht Spóirt 2.0, IndyLance cúpla ceann a thosaigh mé nó a bhfuil baint agam leo!).
  4. Suíomhanna leabharmharcála mar Digg é á dtréigean do shuímh mar Meascx - áit ar féidir leat Micrea-Ghrúpaí a bhunú le bheith páirteach. Mholfainn do gach duine a léann mo bhlag teagmháil a dhéanamh liom le haghaidh cuireadh chuig an nGrúpa Margaíochta Ar Líne ionas gur féidir linn naisc a roinnt. Leanfaidh feidhmchláir eile cosúil le Truemors le cumais spriocdhírithe scagtha seachas catagóirí réamhroghnaithe.
  5. Tá Córais Faisnéise Geografaí ar líne á ngiaráil níos mó agus níos mó le dul i micrea. google, yahoo, agus microsoft leanúint ar aghaidh ag feabhsú sonraí réigiúnacha le haghaidh cuardaigh Geografacha feabhsaithe. Tá Google ag tacú fiú KML i léarscáileanna suímh, chun do láithreáin ghréasáin a aithint agus a innéacsú go geografach!
  6. Tá an físeán ag dul Micrea (an post nuashonraithe le moladh ó thrácht Nil ag Scobleizer). Utterz, Seasmach agus Qik. Tá teicneolaíochtaí físe agus fón póca ag teacht le chéile, rud a chuireann ar chumas daoine físeán a thaifeadadh agus a uaslódáil ar chaighdeán níos fearr!
  7. Leanfar ag cur brú ar bhogearraí mar Fheidhmchlár Seirbhíse a bheith solúbtha go leor chun brandáil agus comhtháthú le feidhmchláir eile nó le brandaí eile. Níl an feidhmchlár ‘stánaithe’ maith go leor dúinn le ceannach agus le cur suas, ní mór dúinn teicneolaíochtaí CSS a ghiaráil chun ár bhfeidhmchláir a athrú go timpeallacht ar bith. Ní mór dúinn feidhmchláir a thógáil ar féidir iad a mhodhnú go dtí na sonraí is lú (micrea).

Sin agat é, mo thuar do 2008 - bliain na micrea-straitéise agus feidhmchlár micrea-ghnó. An cumas a chruthú cosúil Giarálfar go hiomlán grúpaí, feidhmchláir atá geografach-lárnach, SaaS micrea-bhrandáilte, nó grúpálacha sóisialta simplí in 2008. Déanfar dearmad orthu siúd nach n-oirfidh.

11 Comments

  1. 1

    Your Mixx group is not open to your subscribers. I clicked on your link to join and got this message:

    “Whoops! Something is amiss.

    Pssst: You haven’t been invited to this group yet, so no, you can’t do that. But ask nicely and maybe they’ll let you in. Or just start your own group!”

    • 2

      Unfortunately, Mixx doesn’t offer ‘open groups’ (as far as I can tell!). If you’d like, use my contact form and send me your email address and I’ll throw you an invite!

      Go raibh maith agat!
      Doug

  2. 3
  3. 4

    If everything does indeed go micro, and I have to agree that what you say is true then as individuals we will be part of smaller conversations, like if you are at a big party and are talking to 5 or 10 people all night.

    Eventually we will really need a great way to find out about these parties just like everyone somehow found out about Facebook this year.

    One of the real problems that I have seen and tried to keep up with this year has been the immense changes and how hard it has been to keep up. I have found that I learn about the new technology from people like Scoble by reading RSS feeds in my Google reader but it is so easy for great technology to be missed unless someone besides Arrington helps us keep up with what to watch.

  4. 5

    Hey, thanks man for the mention. In no way did I want to lessen the value of your post you know. You’re right on the money as far as I’m concerned. Maybe the polite thing would have been to comment here first, although that would have been “barging in” too perhaps. I was happy to read your post though. Cheers.

  5. 7

    One of the things that has always appealed to me in technology and new media is the ability to mash things up and create new, interesting stuff (Sorry, can’t think of a better word than that right now.) but a lot of this stuff becomes ad hoc to the point that only an enlightened few even know about its existence. I’m particularly thinking about things like hashtags on Twitter. In order for all of this going micro to really make an impact, there needs to be some sort of phone tree type thing for propagating the news to the laity because – let’s face it – very few people even know what RSS is, let alone subscribe to all the important feeds and sift through it all.

    Finally, my contention is that a lot of the marketing opportunities that people see in microblogging and mobile media and all the rest of it are exactly the kinds of things that people like me will be clamoring to get away from. I’m not opposed to the idea per se but there must – and it is an imperative – be clear, simple ways to manage and control what that experience is like for me. I think project like OAuth and OpenID go a long way toward facilitating this kind of thing but I think there is still a lot of work to be done to protect people. As the world goes micro, the space that marketers are invading is increasingly personal. And I don’t take terribly kindly to having my personal space invaded. If I invite you in, fine. But then if I ask you to leave, get out or I’ll get you out.

    That’s just my $.02.

    • 8

      That’s at least a nickel’s worth, Jamie 😉

      I think you nailed two things… first that technology is evolving and evolution is a good thing. The second point you make is exactly why we need more finely tuned mediums. If I’ve got a product or service that you’d be interested in, you would appreciate finding out about it (in your words) as you invited me in.

      Finding technology that brings the product or service to the prospect who is looking for or riachtanais that product or service is what we’re after. The last thing I want to do is a) waste my money on advertising that doesn’t reach the right person and b) anger folks like you by putting it in your face when you didn’t ask for it.

      I’m excited about the evolution in technologies that will continue to bring the marketplace together! Hopefully we don’t anger folks like you while we figure it out. 🙂

  6. 9

    Doug:
    With all the information that is available on the web, we will have to filter to be able to make sense of it. One of the best ways to filter is to niche or in other words to form a micro community or version of the information. I totally agree with your predictions.
    Go raibh maith agat.

  7. 10

    Thanks for this post. I agree that Micro has the power. Why? Because it’s easy to do. People don’t expect you to write a top story with a nice beginning, middle and an end. And it’s easier to consume, better: ‘browse’. Cheers.

  8. 11

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